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WebtraffIQTM Press Release:
Title: WebtraffIQ to partner with creative portal Creativematch
Date:12 May
2005, London, UK
Author: Rachel Hawkes, Account Director, Elemental PR
12 May 2005, London, UK
WebtraffIQ to partner with creative portal Creativematch
Web analytics agency WebtraffIQ to partner with UK creative services portal and search engine Creativematch
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Web analytics agency WebtraffIQ http://www.webtraffiq,.com is to partner with UK creative services portal and search engine Creativematch http://www.creativematch.co.uk.
Creativematch, founded in 1996, is also a search engine for those working in the design and related sectors, where members can publish news and vacancies content for the UK creative industry. The partnership is to commence in May 2005 and will be annually reviewed.
WebtraffIQTM will be making web analytics products and services available for Creativematch and that of its members, consisting of creatives, design agencies and digital marketers, but also includes public relations officers, illustrators and printers.
Mark Lesbirel, Managing Director of Creativematch explains, “Providing third party confirmation of our own statistics in a more usable format, and an association with a well-known and respected visitor tracking and reporting provider is essential in building our brand.”
Marcos Richardson, European Director at WebtraffIQ comments, “The Creativematch partnership gives WebtraffIQ another opportunity to demonstrate how powerful its reporting products are due to the range of intricate and sophisticated levels of reporting that will be required.“
This new partnership allows WebtraffIQ to build relationships more directly with design, digital marketers and user-centred design specialists. WebtraffIQ already serves many in the creative industry globally.
“The association will also provide wider opportunities, for example providing simple and easy to use visitor and tracking services to our user base and the soon to be launched Flair viral – a monthly pier judged competition, in association with WebtraffIQ, designed to highlight the best viral campaigns”, adds Lesbirel.
“In addition to the traditional and digital design communities we will also be monitoring a range of key performance indicators (KPIs) for Creativematch’s off and online marketing, advertising, the new e-commerce shop, searchable directory, email marketing services http://enews.creativematch.co.uk/, daily news and recruitment services of the portal,” concludes Richardson.
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This press release is available in PDF, plain text and Word formats in the Media Centre. Photographs are available on request at info@webtraffiq.com
The media spokespeople for Creativematch is Mark Lesbirel, Managing Director.
The media spokespeople for WebtraffIQ are Marcos Richardson, European Director and Kevin Hutchinson, Chief Technical Officer (CTO).
About Creativematch:
http://www.creativematch.co.uk
Creativematch is a search engine and directory of UK creative services companies with over 20,000 providers of design, advertising, print and related services available as a searchable resource.
Creativematch provides publishing services that enable clients to showcase their news on the Creativematch web site – other content sharing agreements, such as with Google News, make this available to a wider web based audience increasing the web visibility of clients listed with us.
Creativematch provide a range of other services, such as email marketing and an online shop, which provide a single point of entry to the entire web based requirements of creative companies and their clients.
About WebtraffIQTM http://www.webtraffiq.com
WebtraffIQTM is a web analytics agency with headquarters in London, UK. WebtraffIQTM is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system was first created in 1995 making WebtraffIQ one of the most established Web Analytics agencies within the whole industry. WebtraffIQTM provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities. WebtraffIQ'sTM clients include:
The Direct Marketing Association (DMA), The Engineering Council, Time to Learn / City & Guilds, The Internet Watch Foundation (IWF), Wales Tourist Board, The Royal Institution of Chartered Surveyors (RICS).
Contact
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WC2E 9AX
www.webtraffiq.com
info@webtraffiq.com
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Tel: +44 (0)207 379 3300
Fax: +44 (0)207 379 4400
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